The Ironic Reason Why Scarlett Johansson’s ‘Black Widow’ Could Be A Huge Box Office Hit

Marvel's Black Widow could be a revelation to the sorts of moviegoers who don't see movies like Atomic Blonde, The Raid or even John Wick.

Because I guess Marvel and Disney couldn’t let MGM and Universal go first, we now have the teaser trailer for Black Widow. Thus begins the flurry of pre-Jumanji/Star Wars theatrical trailers. We’ll get a No Time to Die teaser tomorrow and we might get a teaser for Jason Reitman’s Ghostbusters sequel this week as well. Oh, and we’ll be getting the first Wonder Woman 1984 teaser this Sunday along with (speculation) another Dolittle trailer with Cats, another Birds of Prey trailer, the first look at A Quiet Place 2 and the teaser for Fast & Furious 9 (unless they wait until the Super Bowl).
But you came here to watch (or read about) the first Black Widow trailer. 

Yes, it’s a post-Civil War (and pre-Infinity War) prequel to kick off Marvel’s Phase Four, starring a character for whom fans have wanted a stand-alone movie for years and yet now gets one just after that character gets killed off. Whether Black Widow’s onscreen demise in Avengers: Endgame will make this prequel flick more enticing or more bittersweet is an open question. And, yeah, as a seemingly stand-alone family melodrama (Florence Pugh co-stars as her sister Yelena, David Harbour is her dad, Alexi/The Red Guardian and Rachel Weisz is her mum Melina), this could be the lowest-grossing MCU summer kick-off movie since Thor back in 2011. 

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Cate Shortland’s Black Widow seems to be the first MCU movie that can be classified as a straight genre film as opposed to a superhero appropriation of a genre flick. This flick looks and feels, thus far, like less male gaze-y versions of Jennifer Lawrence’s Red Sparrow ($151 million on a $69 million budget in 2018), Charlize Theron’s Atomic Blonde ($100 million/$30 million in 2017) and Sasha Luss’s Anna ($31 million in 2019). That’s not a criticism, as I liked, to varying degrees, all three of those “young and attractive Russian woman ends up working as a covert KGB assassin” flicks, and this one will obviously deal with its protagonist long after she broke free from the “programming.” 

On one hand, this “just a movie” notion could make Black Widow less of an “event” compared to previous MCU films. Think, relatively speaking, Solo: A Star Wars Story ($394 million on a $275 million budget) whose greatest artistic asset (it was just a space western/heist flick that happened to be set in the Star Wars universe) was its biggest commercial flaw. Now, there’s a big difference between “some guy” (Alden Ehrenreich) who isn’t Harrison Ford playing a young Han Solo versus Scarlett Johansson reprising her defining franchise role in an MCU flick. If audiences want to specifically see Johansson as Black Widow in an MCU spy actioner, then they’ll show up. 

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 t's official: Marvel's Black Widow has a movie -- and now she has a past, too.
A trailer for "Black Widow," the long awaited feature film about the mysterious heroine of the Marvel movie universe, premiered Monday -- and it is about time.
Fans first learned over the summer at Comic-Con that Black Widow would finally get her own feature film after seven appearances in Marvel movies. Monday's trailer gave them a release date: May 2020.
What else did we learn? Black Widow, also known as Natasha Romanoff and played by Scarlett Johansson, has referred to the Avengers as her family throughout the franchise, which has included only quick flashbacks and allusions to her origins. But the trailer shows a gathering of family from her past complete with precisely choreographed combat and dry comedic jabs.
"One thing's for sure, it's gonna be a hell of a reunion," Johansson says in the trailer. 
Joining the cast are Florence Pugh of "Midsommar" as Yelena Belova; Rachel Weisz of "The Favourite" as Melina Vostokoff; and David Harbour of "Stranger Things" as Red Guardian.
The movie is rumored to fall in the Avengers timetable shortly after "Captain America: Civil War."
Amid all the action, Johansson and Weisz have said the movie will dig into the characters of the three women.
"I think you'll learn about what Natasha is afraid of, and I think you'll learn about what parts of herself she's afraid of," Johansson told CNN. "You really see her in, like, a pretty broken-down place, and she kinda has to build herself back up."
"There's three really beautifully written complicated female narratives, which is very unusual in a superhero movie," Weisz said.

Marvel Studios' Black Widow - Official Teaser Trailer

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